Fidel Family logo
ፊደል ቤተሰብFidel Family

Brand Guidelines

Resources for press, partners, and anyone sharing Fidel Family with their community. Please use these guidelines when representing our brand.

Logo

Fidel Family logo

Fidel Family

ፊደል ቤተሰብ

Light background
Fidel Family logo

Fidel Family

ፊደል ቤተሰብ

Dark background

The app icon is a 1024×1024 PNG. For press use, download the full-size icon from the press page.

Name

English

Fidel Family

Always two words, both capitalized. Never “FidelFamily”, “fidel family”, or “Fidel” alone.

Ge'ez Script

ፊደል ቤተሰብ

Used as a subtitle or alongside the English name. Never as the sole representation in English-language contexts.

Colors

Primary

#FFF8E7

Cream

Primary background

#1A1A2E

Dark Navy

Primary text

#FFD93D

Amber Gold

Accent, interactive elements

#9333EA

Purple

Books, author features

Accent

#10B981

Trust, safety, success

#F59E0B

Ge'ez alphabet, Tigrinya

#3B82F6

English language

#8B5CF6

Oromo language

#EF4444

Audio, recording

#F43F5E

Payments, pricing

Typography

Headings

System Font Stack

We use the system font stack (Inter on web, SF Pro on iOS, Roboto on Android) for performance and native feel. Headings are font-extrabold.

Ge'ez Script

ሀሁሂሃሄህሆ

Ge'ez characters render using Fidel Family Sans on web and in PDF generation for print books.

Usage Guidelines

Do

  • ✓Use the full-color logo on light backgrounds
  • ✓Maintain clear space around the logo (at least the width of the ፊ character)
  • ✓Use the name “Fidel Family” or “ፊደል ቤተሰብ”
  • ✓Reference the app as a “toddler language learning app”
  • ✓Mention all four languages: Tigrinya, Amharic, English, Oromo

Don't

  • ✗Stretch, rotate, or alter the logo proportions
  • ✗Use the logo on busy or low-contrast backgrounds
  • ✗Abbreviate the name to “FF” or “Fidel”
  • ✗Imply the app collects data or includes ads
  • ✗Use the brand to endorse products unrelated to language education

Boilerplate

Short (1 sentence)

Fidel Family is a free, ad-free toddler learning app that teaches Tigrinya, Amharic, English, and Oromo through play, stories, and the Ge'ez alphabet.

Medium (2-3 sentences)

Fidel Family is a toddler-friendly language learning app for Tigrinya, Amharic, English, and Oromo. It includes vocabulary packs, the full Ge'ez alphabet with stroke guides, multilingual children's books with AI illustrations and narration, and interactive games. Built by parents in the diaspora who care about preserving heritage languages for the next generation. Free, no ads, no tracking.